Our Shoe Fitting Process & Philosophy


How to find the right running shoe

Here at the Running Shop, we recognize that every one of us is different. There is no one single shoe which is the “best”, and all shoes have differences which may make them work for one person but may be completely the wrong fit for the next.


What do all these terms mean?

There are now so many different types of shoes, it can be a little daunting when faced with them all. There are also numerous terms’, which are bandied about, so it probably makes sense to explain a few of these.

  • Gait
    This is the term used to describe how our style of movement.
      • Drop

        The difference between the heel to toe height in mm. As a guide, “traditional” running shoes are about 10-12mm

        • Neutral shoes
          Shoe’s which are flexible in the medial (under the arch of the foot) without any additional support.
            • Motion Control (support) shoes
              Shoes that have been adapted with medial posts to give a structure to the shoe that is designed to support the runner as they go through their gait.
                • Cushion
                  The material used in the sole of the shoe to provide comfort as you run. There is a lot of variability on this depending on the type of feeling you want to get from your running shoe
                    • Minimalist
                      Used to describe the lower (to zero drop) running shoes
                        • Maximalist
                          Shoes have stacked cushion throughout the sole of the shoe
                            • Pronation
                              This is used to describe how much the foot rolls in. This is a natural movement of the foot and allows the body to absorb the impact when moving
                                  • Supination
                                    Opposite of pronation, it describes a foot which rolls outwards as opposed to inwards.


                                        What is the Running Shop process?

                                        We like to take the time to talk to our customers when they come in and try and understand as much as possible about their running history.

                                        • Type of running being done and future training plans
                                        • Previous shoes worn
                                        • History of injuries (if any)
                                        • The experience you’re looking for in a pair of running shoes

                                        We then do what we call natural gait analysis, using the treadmill and Dartfish video software to determine the runner’s natural motion. From this, we can then help determine the type of shoe that would best map to this natural movement.

                                        From there, and also based on the initial discussion, we would provide various options, aiming to find the shoe which both gives the level of comfort and feel which you would be looking for.

                                        What we won’t do

                                        Over the years, the running community and shoe manufacturers became obsessed with pronation and the need to "fix" it. The thinking being, correct pronation, and you will eradicate injuries. However, there really has been no studies done which has shown any correlation between pronation and the onset of injuries. 

                                        As part of our process, we will not attempt to or say that we will correct anything. We recognize that pronation is a natural function of the body and actually does a lot of good and is not something which we want to remove.

                                        Our Aim

                                        At the Running Shop, we all have one thing in common in that we love running. Above all else, we are passionate about helping you find the right shoe that is going to make your running experience the best it can be.


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                                        • Andrew Gordon